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Built in Story

March 10, 2010

Here is an example of a great marketing story. These stickers at the left are Chiquitas new marketing campaign. The stickers are cute and will be found on their bananas alongside the old stand by one. The unique part here is that is just the type of thing that will spread from person to person. It has a story built into the campaign. One that will have people talking about the cute or coll new stickers on the bananas. This will in turn have an impact on what bananas a consumer is looking at or for. If you have a great story the rest takes care of itself.

Happy Hatching,

Jason Desjardins



From → Observations

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